Fanta Flavour Lab

The Fanta Flavour Lab was an interactive campaign celebrating self-expression, by inspiring Aussies to test out and mix Fanta flavours together and find their favourite mixes, using the new flavour variations of Fanta.

At the heart of the campaign is a Fanta Flavour Lab mobile phone app, where users can play drink-mixing-inspired games, earn Fanta ‘tokens’ and compete for prizes, including mobile phones with Fanta branded cases.