Bamercise

BAM is such a powerful cleaner that people were not getting the workout they used to from cleaning. So we created Bamercise - a 30 minute workout DVD of cleaning-inspired moves.
Bamercise was a 360º campaign consisting of DVD given away with purchase In-store, In-store activation, Website, Online film & Social.

• 31% uplift in sales;
• Short-listed for Global Euro CBI award.

Bamercise still rears its head online over 5 years later featuring on Daily Mail Uk, Reddit and twitter.

And in case you’re wondering, yes it’s supposed to be humorous, but we like that most people aren’t quite sure. Bamercise was launched at the end of Christmas when exercise videos and weight-loss campaigns are high in their promoting periods.